About Us

Dua Kelinci continues to maintain its reputation as a leader in the Snack Food Industry in Indonesia. By continuing to innovate, we present a variety of quality products for the Indonesian people.

More than

12


Brands

More than

300.000


Outlets

More than

100


Products

More than

44


Country

The Dua Kelinci Journey

From Simple Steps to Flavors Loved Worldwide

The story of PT Dua Kelinci began with a simple idea: to bring the finest peanuts to the people of Indonesia. In the early 1970s, our two founders, Ho Sie Ak and Lauw Bie Giok, started the business by repackaging selected peanuts bought directly from local farmers, in order to preserve their freshness and quality.

Produk Kacang Garing Sari Gurih dan Dua Kelinci
Kolase kegiatan produksi PT Dua Kelinci

In 1972, they introduced the Sari Gurih brand, which for the first time featured the iconic Dua Kelinci logo: two rabbits sailing on a boat shaped like a peanut. As the brand grew in popularity, it was rebranded as Dua Kelinci in 1982, which means Two Rabbits or Double Rabbits in English.

Another important milestone came in 1985, when the second generation, Hadi Sutiono and Ali Arifin, sons of the founders, officially established PT Dua Kelinci.

Under their leadership, the company not only grew rapidly but also expanded its product lines into various categories of snacks, wafers, and beverages. Based in Pati, Central Java, PT Dua Kelinci is now known as one of the leading food producers in Indonesia.

With a spirit of innovation that never fades, Dua Kelinci continues to bring Indonesia's distinctive flavors and joy to the global market.

Our Journey

  • 1972

    The best domestic peanut snack was launched by the name of "Sari Gurih" brand by Ho Sie Ak and Lauw Bie Giok, to fulfil consumer needs of savoury and tasty peanut snacks.

  • 1982

    The picture of "Dua Kelinci" in red and white on the packaging was more remembered by the consumers so that the "Sari Gurih" brand changed its name to be Dua Kelinci.

  • 1985

    After changing its name, PT Dua Kelinci was officially established as a registered company on July 15, 1985, owing to the two brothers of the founder, Hadi Sutisno and Ali Arifin.

  • 2000

    The usage of the hi-tech machine to produce the best quality products.

  • 2005

    PT Dua Kelinci developed its business by launching new products such as Sukro, Tic Tac, Kacang Koro, and Kacang Polong.

  • 2007

    Product system standardisation to produce quality products with international standard.

  • 2012

    "Challenge to Change" as a spirit of this the year was proven by the human resource replenishment to keep doing sustainable changes to improve the product quality and friendly services for the customer.

  • 2013

    Deka Crepes was launched as a form of PT Dua Kelinci newest innovation in wafer category.

  • 2014

    Dua Kelinci launched the newest product category, corn-based chips with Krip Krip Tortilla as a brand.

  • 2017

    Sukro Oven, one of Dua Kelinci innovative products was launched to fulfil the needs of the active and creative young generation.

  • 2019

    Fuzo Sunflower Seeds, Usagi Puff, and Deka Mini Wafer Bites became the newest products of Dua Kelinci as a part of our commitment to provide a variety of the best snack products.

  • 2020

    This year, PT Dua Kelinci is back sponsoring one of the international reputable football clubs, Real Madrid.

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Hadi
Sutiono

President Director

As a company, PT Dua Kelinci always focuses on providing the best, healthy and halal snack products for the Indonesian people. In line with this, we have implemented management and international quality standards which have brought PT. Dua Kelinci to now successfully penetrate the distribution network to international market.

Our various products have spread to various countries and regions in the world such as Southeast Asia, China, the Middle East, Europe, America and Africa.

We would like to thank our loyal consumers for your interest in PT Dua Kelinci, we hope our products will always be a favorite of the Indonesian people.
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Mission & Vision
Dua Kelinci

  • Mission

    Grow together to CREATE a happy society

  • Vision

    Become a trusted food producer in local and global markets, excelling in product and service quality through continuous innovation

    • Quality is maintained in every product

      In every process, we always strive to provide the best for consumers. Starting from the selection of raw materials to the distribution stage of finished products, every process is closely monitored by the Quality Control and Quality Assurance division. We not only maintain product quality, but also ensure compliance with the highest standards set by the Snack Food Industry.

    • Processed with the Best Technology

      Behind each of our products, there are various sophisticated manufacturing facilities. Starting from food microbiology and chemistry laboratories to carry out rigorous testing to ensure the quality and safety of each product, to food sensory testing laboratories, where we invite experts to evaluate the taste, texture and aroma of our products in depth.

© 2024, PT. Dua Kelinci. All rights reserved.